Digital Strategy
Websites, SEO, analytics and acquisition planning built around qualified demand — not vanity reach.
Available · Dubai · Open to senior roles
Daou
Daly.
I turn AI avatars and marketing into qualified pipeline.
Studio Manager and senior digital marketing strategist in Dubai. Twenty years bridging brand, SEO, Google Ads, paid media, AI content, CRM and sales — now driving AI avatar production for a Dubai wellness resort, structured around the 7 pillars of wellness.
About
From digital strategy to AI avatar production.
Twenty years of digital marketing across France and Dubai — now leading an AI avatar studio for wellness. Same operator, new playground.
Three years on the ground in Dubai across CITI Developers, SOBHA Realty, Blueprint Properties and Dubai Vista Estate. Twenty years before that across digital marketing, IT training, employment advisory, editorial direction and freelance web design between Paris and Dubai.
Currently Studio Manager for AI avatar production at a Dubai wellness resort — leading a remote student team, coordinating the full production pipeline and structuring content around the 7 pillars of wellness.
I'm an AI-fluent operator. I use ChatGPT, Claude, Gemini, KlingAI, HeyGen, Synthesia, NotionAI, Canva and CapCut across the workflow to optimize marketing, automate lead generation, scale content production and produce AI avatars — without losing the human voice.
- PaidGoogle Ads · Meta · TikTok · Snapchat
- OrganicSEO · Semrush · Content · Community
- CRMHubSpot · Pipeline · Automation
- CreativeAdobe CC · Final Cut · CapCut · Canva
- AI StackChatGPT · Claude · Gemini · Midjourney · KlingAI
- AI AvatarsHeyGen · Synthesia · 7 pillars of wellness
- Studio OpsRemote team · Production pipeline · QC
Expertise
Strategy, content and conversion in one senior profile.
A practical hybrid for teams that need visibility, trust, qualified pipeline and sales literacy — not three separate hires.
Lead Generation & CRM
Dubai marketing campaigns: investor & client education, CRM workflows and sales support that generate qualified leads and convert.
Brand & AI Content
Personal branding, video, short-form content and AI-assisted creative systems that scale.
AI Avatar Studio & Wellness
Studio Manager leading a remote student team producing AI avatars for a Dubai wellness resort — content structured around the 7 pillars of wellness.
Selected Work
Web projects built for search, content & capture.
Each platform serves a specific business goal: visibility, education, conversion or authority. No "just a website" briefs.
Real estate lead generation
Open projectTrading-immodubai.com
Dubai real estate platform for investor education and qualified enquiries.
Developer funnel
Open projectAmra-resort.com
Lead-generation platform developed for CITI Developers' Amra Resort, with campaign-focused conversion paths.
Developer project marketing
Open projectImtiaz-offplan.com
Dubai off-plan real estate landing platform built around project storytelling, investor education and qualified enquiries.
Beachfront investment
Open projectInvest-beachfront.com
Premium beachfront real estate platform built for investor capture, project storytelling and high-intent enquiries.
Editorial SEO
Open projectOffplanmag.com
Content platform dedicated to Dubai off-plan property insights and investor stories.
Employment & editorial
Open projectMission-jeune.fr
Employment and social/professional integration portal supporting youth in Paris since 2004.
Training & employability
Open projectLaserformation.org
Training programs, professional support and local search visibility across education and employability.
Photography & identity
Open projectMakavely.com
Photography portfolio and visual storytelling for personal editorial and creative projects.
In development
Open projectHashtagdance.com
Dance culture media and community platform with editorial-first architecture for a niche audience.
More work
Request case studiesSMB & personal-brand sites
Multiple websites delivered for clients across France and the UAE since 2010: SEO, content, social, analytics, design.
Gallery
Professional presence, events & real estate environments.
Photos appear on scroll and respond on hover — a more alive portfolio than a static grid.
Moments
On the ground in Dubai's property scene.
The marketing strategy gets pressure-tested at every showroom, launch, broker event and investor conversation.
Where the deals actually happen.
Three years on the ground in Dubai real estate means investor previews, sales gallery openings, broker programs and developer events — not just dashboards.
The funnel becomes real in conversations with GCC, European and African investors looking for the next opportunity.
Experience
From France to Dubai, digital systems to sales execution.
A career built around digital marketing, training, content production and real estate conversion — two chapters, one operator.
Dubai chapter · 2023 — present
2026 — Present
Studio Manager — AI Avatar Production
Wellness Resort · Dubai · Remote
Leading a remote student team producing AI avatars for the marketing and sales of a Dubai wellness resort. Driving the full production pipeline — creative brief, avatar generation, quality control and delivery — with content structured around the 7 pillars of wellness.
2025 — 2026
Sales & Marketing Manager
CITI Developers · Dubai
Managed marketing and sales execution for off-plan and ready inventory, including Amra Resort lead generation.
2024 — 2025
Sales & Marketing Manager
SOBHA Realty · Dubai
Worked with investor leads from luxury campaigns across GCC, European and African markets.
2024 — 2025
Broker & Marketing Manager
Blueprint Properties · Dubai
Broker sales, campaign support, content operations and lead follow-up for real estate buyers.
2023 — 2024
Broker & Marketing Manager
Dubai Vista Estate · Dubai
Owned digital marketing, SEO, paid media, CRM and property content for a Dubai real estate brand.
Paris chapter · 2003 — 2023
2018 — 2023
Digital Marketing Lead
Laser Formation · Paris
Led website management, SEO, paid acquisition, content strategy and analytics.
2014 — 2023
IT & Digital Trainer
Laser Formation · Paris
Delivered digital training programs and supported professional development across audiences.
Since 2010
Founder & Freelance Digital Marketing & Web Designer
Paris & Dubai
Created websites and digital marketing systems for SMBs and personal brands.
2003 — 2010
Employment & Career Advisor
Mission Locale · Paris
Supported employment and career pathways for young people in Paris.
Since 2004
Founder & Editorial Director
Mission-jeune.fr · Paris
Founded and directed an employment and youth integration editorial platform.
Video
YouTube, reels & short-form storytelling.
Video content supports awareness, personal branding and real estate education.
Shorts
Vertical reels built for the scroll.
Short-form content for awareness, real estate storytelling and personal-brand visibility.
Short 01
Short 02
Short 03
Tools
Execution stack for modern growth.
Practical tools for marketing execution, creative production, automation and tracking.
Google AdsGoogle AnalyticsHubSpotSemrushSEOWordPressPhotoshopPremiere ProFinal CutCanvaCapCutChatGPTClaudeGeminiKlingAINotionAI
FAQ
Questions clients actually ask.
Straight answers about how I work with Dubai real estate developers, agencies and personal brands.
What does the AI avatar studio actually produce?
The studio creates AI avatars for the marketing and sales of a Dubai wellness resort. Content is structured around the 7 pillars of wellness — each pillar feeds an editorial line, a series of avatars and a publishing rhythm.
I manage the full production pipeline: creative brief, avatar generation (HeyGen, Synthesia and adjacent tools), quality control, delivery and reporting — with a fully remote student team that I also mentor and upskill.
How do you run a 100 % remote student team?
Clear briefs, short feedback loops, asynchronous-first communication, and a shared visual standard for every avatar. Tasks are allocated by skill and availability; deadlines are tracked, and quality control is centralised before delivery.
The students learn AI tools, content production and remote work discipline on a real commercial brief — they leave the studio with a tangible portfolio.
What about your digital marketing background — is that still active?
Yes. I keep advising on SEO, Google Ads, AI-assisted content, CRM and brand strategy for selected Dubai businesses. Three years on the ground in Dubai real estate (CITI Developers, SOBHA Realty, Blueprint Properties, Dubai Vista Estate) plus twenty years before that in France give me the operator's view of a marketing system.
The Studio Manager role is now the primary engagement — digital marketing missions are taken selectively, on a fractional or advisory basis.
What does your AI-assisted content workflow look like?
ChatGPT and Claude for strategic copy, briefs and SEO outlines. Gemini for multimodal research. Midjourney and KlingAI for visuals and motion. NotionAI for documentation and project ops. Canva and CapCut for production at scale.
AI multiplies output — but the editorial line, brand voice and final calls stay human. That's the only way the content actually performs.
Do you work as an employee, contractor or fractional advisor?
All three, depending on the brief. I've held senior in-house roles at Dubai developers and brokerages, run multi-year freelance contracts in France, and serve as fractional brand & growth advisor for personal brands.
For Dubai-based developers and agencies I'm currently open to full-time senior marketing, brand strategy or social-media lead roles.
Which languages and markets do you operate in?
French and English natively, plus Wolof and Peul. That gives me direct access to GCC, European and African investor audiences — the three buyer segments most active in Dubai off-plan today.
I write, run campaigns and pitch in both French and English; I've delivered editorial and training content in French for two decades.
Available for strategic projects
Bring together brand, funnel & sales execution.
Let's connect for Dubai real estate marketing, SEO, lead generation, AI-assisted content systems or a premium personal-brand website.